Vacheron Constantin celebrates 270th Anniversary with new Flagship store in Seoul

Vacheron Constantin, a subsidiary of the Swiss luxury conglomerate Richemont, has opened a new flagship store in the vibrant heart of Seoul's luxury district of Cheongdam-dong.

Titled 'Maison 1755 Seoul', the new store which opened in May 2025, marks the Swiss maison's 270th anniversary and invites visitors to immerse themselves in a legacy that spans nearly three centuries. Blending it's storied heritage with Korea's rich cultural tapestry, it redefines luxury retail

The exterior features a distinctive brass facade inspired by the Maltese Cross - the Maison's emblem with geometric lines that allow natural light to filter inside, creating a warm and sophisticated atmosphere. The exterior showcase offers a unique display of timepieces, featuring custom-made miniature tables inspired by the designs of traditional Korean tables.

Inside, watch collectors and connoisseurs are greeted by artworks commissioned by Korean artist artist Jinnie Seo, demonstrating Vacheron Constantin's commitment to preserving Korea's traditional heritage and promoting its beauty. Traditional Korean furniture, adorned with locally designed silk organza embroidery, a private lounge, a room dedicated to events and exhibitions and a rooftop garden create an intimate atmosphere providing moments of discovery and relaxation.

The store offers services such as timepiece inspections, polishing, and personalized care while Chronogram, an interactive digital archive offers an in-depth journey of Vacheron Constantin's 270-year history.

'In addition to offering an unparallelled experience for watch connoisseurs in Korea, blending innovation and heritage, Maison 1755 Seoul is set to become a cultural landmark, celebrating artistry, craftsmanship, and the timeless beauty of fine watchmaking,' Sangjung Lee, Managing Director of Vacheron Constantin Korea explained in a press release.


Vacheron Constantin's Maison 1755 Seoul reflects it's bold investment in Asia's growing market for high horology and stands as a physical embodiment of its innovate vision positioning itself as a brand that resonates with contemporary Korean culture.

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