IWC Schaffhausen opens first standalone boutique in Scotland


Richemont owned Swiss luxury watch manufacturer IWC Schaffhausen has opened its first standalone boutique in Scotland.

Located on a landmark corner site at 99 Princes Street in Edinburgh, it marks a significant step in the Swiss luxury watchmaker's expansion across the United Kingdom.

Developed in collaboration with long-standing retail partner Chisholm Hunter, the boutique is designed as an immersive destination where craftsmanship and innovation come to life. At its heart is the IWC Engineering Wall offering visitors insight into the intricate processes behind the creation of IWC-manufactured movements and pioneering case materials such as colored ceramics and the IWC-developed Ceratanium.

The boutique features a bespoke installation created by internationally acclaimed Boston-based textile artist David Nott. Inspired by the Ingenieur Automatic 42 in Black Ceramic, the sculptural work was personally installed by the artist during his visit to Edinburgh.

In addition, a comfortable lounge and a dedicated customization studio allows clients to explore IWC's most iconic collections including the Pilot's Watches, Portugieser, Portofino, and Ingenieur in a comfortable and relaxed setting reflecting the brand's modern yet timeless aesthetic.

'Edinburgh's cosmopolitan spirit and cultural richness make it a perfect home for IWC in Scotland. We are thrilled to open our doors here and offer a space where clients can engage with our heritage, technology and creativity in a uniquely personal way,' Grant Wilson, Brand Director of IWC UK said in a statement.

'We are incredibly proud to welcome Scotland's first IWC boutique to the iconic Princes Street. The space reflects our shared commitment to exceptional service and craftsmanship. A heartfelt thanks goes to both the IWC and Chisholm Hunter teams who brought this project to life,' Max Brown, Retail Director at Chisholm Hunter added.

To celebrate the opening, IWC Schaffhausen Scotland is also showcasing boutique exclusive timepieces including the Ingenieur collection and the newly launched Pilot's Watch Chronograph 41 TOP GUN Miramar.

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