H&M unveils its first Atelier Pre-fall Menswear Collection

Swedish fashion giant H&M has unveiled its first Pre-fall Collection for it's capsule menswear line H&M Atelier.

Launched in 2024, Atelier's menswear is designed for the fashion-forward, contemporary man comprising of collections characterised by a refined aesthetic, of iconic wardrobe essentials crafted from intriguing materials with distinct textures and tactility.

The collection comprises of essential menswear pieces such as a dry wool grey suit designed to be integrated into a wardrobe, striped crisp cotton shirting, a woven tie, roomy corduroy pants, denim paired with knitwear, V-neck collared sweaters with ribbed trims, leather jacket, a coordinating snug-fitting vest and boxy structured knit cardigan.

Sartorial codes and signature craft-like details such as embroidered monogram pockets, cuff buttons, oversized silhouettes offer a uniform-like versatility with a contemporary feel. The collection's refined aesthetic is expressed through high-quality heritage fabrics and a distinct color palette that effortlessly combines indigo rinse denim, warm camel, deep brown, grey, and bright turquoise blue.

'We wanted to explore a mid-season offer of iconic wardrobe pieces for the fashion-aspiring man that transitional moment after summer when work uniforms come back into play. We continued to revisit celebrated archetypes with a directional silhouette while harnessing intriguing fibres that bring an elevated tactility and texture,' Ana Hernandez, Menswear Designer at H&M said in a press release.

The new H&M Atelier Pre-Fall 2025 collection will be available exclusively online on hm.com from August 21, 2025.

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