Vrouw
November 2021
Models
Smith Vanders
Vrouw
based in
Amsterdam
NL
print issued weekly
About
Vrouw is a multifaceted Dutch brand by Mediahuis, aimed at the varied interests of the modern Dutch woman — from a weekly magazine nestled in the Saturday edition of De Telegraaf, to a bi-monthly glossy, a pop-up page in the daily newspaper, a website (telegraaf.nl/vrouw), and several digital formats.
Editorial Approach:
- Voice & tone: Independent, curious, and probing—"content that gently squeaks" and challenges taboos.
- Audience engagement: Seeks reflection, debate, and camaraderie—especially on women’s issues, family dynamics, and identity.
- Inclusivity: Doesn't confine itself to any age bracket; celebrates diversity across experiences and life stages.
Vrouw is a powerful, multi-platform media brand for Dutch women—blending thought-provoking journalism, lifestyle inspiration, interactivity, and community—from the kitchen table to podcasts, from glossy covers to newspaper pages.
Latest Vrouw Covers