Schön! China

Schön! China is a high-fashion magazine that offers a contemporary, stylish, and artistic view of the world of fashion, culture, and lifestyle in China. Known for its visually stunning editorials, the magazine showcases cutting-edge fashion trends, luxury brands, and emerging designers, while highlighting both established and up-and-coming talent in the global fashion industry.

The magazine is a Chinese edition of the renowned Schön! brand, which is known for its high-quality, creative approach to fashion journalism. With an emphasis on avant-garde photography and visually captivating spreads, Schön! China blends Western luxury with Chinese cultural influences, creating a unique fusion of global and local perspectives.

In addition to fashion, Schön! China also delves into topics such as art, music, beauty, and lifestyle, often featuring exclusive interviews with designers, models, and influencers. This makes the publication not only a fashion resource but also an inspiring platform for those interested in the intersection of art and style.

The editorial content of Schön! China aims to provoke thought, inspire creativity, and provide an insider’s view into the fast-paced and ever-evolving world of Chinese and international fashion scenes.